![]() And since 2010, the REFERENCE collection with Haute Maroquinerie made from vintage truck tarps has struck fear into the heart of the calf- and crocodile-recycling bag industry. The first F13 TOP CAT messenger bag has since spawned the highly functional FUNDAMENTALS product line with over 40 different models ranging from smartphone sleeves and shoppers to notebook bags. ![]() Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique. ![]() Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work.
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